2021-2022 Course Catalog

Media Arts: Graphic Design (BA)

The Media Arts major provides the opportunity for students to develop creative, conceptual, and technical skills across coursework in film, photography and graphic design – fostering a critical awareness of contemporary, convergent media practices. The major explores the creative tension between individual expression and the social and political forces that shape global, mediated networks within culture. Students are asked to become agents for change within the context of their discipline, asking critical questions of the impact of media in an increasingly global arena. Graduates will be prepared to assume leadership roles in media arts production industries or to pursue graduate programs in related fields.

Students must earn a C- or better in all major courses. Failure to earn this minimum grade will result in the need to repeat the course thereby possibly extending the student’s course of study beyond four years.

Learning Outcomes

College-Wide Goals & Objectives

This section explains how the Media Arts Major meets the overarching objectives at Chatham University.

  1. Information Literacy

    1. Students must effectively locate and gather information for research and media-related analysis through a variety of information media.
    2. Students must be able to properly evaluate the quality of the information and its sources.
    3. Students must utilize their knowledge gathered from various media sources to render well-communicated, designed and conceptualized projects and/or research papers in response to their contextual analysis.
  2. Critical Reading

    1. Students must evaluate films, photos and design projects and theories related to critical visual studies through a combination of written and online texts, hand-outs, journal articles, film/video screenings, artist discussions and in-class lectures, conversations and demonstrations.
    2. Students must assess the quality of gathered and presented information as well as its sources.
  3. Analytical Thinking

    1. Students must critically investigate and respond to the work of other media artists, filmmakers and theorists as well as the work of their peers during critique sessions.
    2. Students must look for multidisciplinary relationships between media arts and other fields of research, examining the role of the artist as well as film, video, photo, design and new media works within a broader social context.
    3. Students must exhibit a critical understanding of related technical concerns, representational issues, aesthetic practices, ideas and concepts through original projects and/or papers.
  4. Problem Solving

    1. Students must transform critical and analytical research into well-conceptualized projects and informed responses.
    2. Students must be able to move from concept to project actualization.
    3. Students must have a strong understanding of the technical in order to properly troubleshoot and solve technical issues related to a project.
  5. Public Written Communication

    1. Students must communicate clearly by writing research or response papers of various lengths, which support coursework requirements.
    2. Students must communicate their conceptual and creative concepts clearly in written project statements.
    3. Students must formulate a point of view and be able to defend it within the written format.
  6. Public Oral Communication

    1. Students must communicate ideas clearly in oral presentations.
    2. Students must actively participate in classroom discussions and group critique sessions.
    3. Students must formulate a point of view and be able to defend it orally.

Program-Specific Goals & Objectives

This section explains the discipline-specific goals and objectives of Media Arts

  1. Media Literacy, Analysis and Context

    1. Students must have a historical understanding of the media they are using and the ideas they are pursuing in their creative work.
    2. Students must be aware of major theories influencing the photography, graphic design, film, video and new media field.
    3. Students must develop original and well-informed responses to theoretical and critical analysis.
    4. Students must look for interdisciplinary relationships between media arts and other fields of research.
  2. Creative Processes

    1. Students must develop and transform original concepts into well-conceptualized projects - demonstrating a competency in project design development.
    2. Students must choose appropriate media for the development of their project and/or idea.
    3. Students must communicate their processes through various stages of development.
  3. Technical Fundamentals

    1. Students must have knowledge of the technology they are utilizing for their projects (saving/storing files, various software packages and techniques, hardware, scanning, photo and digital video equipment).
    2. Students must create original projects that draw on their knowledge of the technological form in order to thoroughly investigate relationships between concept development and media used.
    3. Students must properly troubleshoot and solve technical-related problems.
  4. Professional Practice

    1. Students must develop projects with an understanding of a diversified audience.
    2. Students must properly document their projects, choosing appropriate forms of media.
    3. Students must have an understanding of relevant journals, festivals, firms, etc. for later distribution or field contribution.
    4. Students must develop field-appropriate professional portfolios and be able to communicate their projects clearly.
    5. Students must develop attitudes of professional responsibility and accountability.
    6. Students must develop professional discipline (time-management, organizational skills).