2022-2023 Course Catalog

Arts Management (BA)

The arts management major is an interdisciplinary program, combining courses from business and the arts. The major is designed specifically to prepare students for leadership roles through expertise in strategic planning, management, marketing and artistic planning. Students will ascribe meaning to the visual elements, in all their guises and combinations, recognize historic styles, and the cultural forces that shaped them. Students will also identify business opportunities within the art world and focus on planning, organizing, leading, and controlling the use of resources to accomplish performance goals in art organizations.

Learning Outcomes

College-Wide Goals & Objectives

This section explains how the Arts Management Major meets the overarching objectives at Chatham University.

  1. Information Literacy

    1. Students must effectively locate and gather information for research and media-related and management analysis through a variety of information media.
    2. Students must be able to properly evaluate the quality of the information and its sources.
    3. Students must utilize their knowledge gathered from various media and management sources to render well-communicated, designed and conceptualized projects and/or research papers in response to their contextual analysis.
  2. Critical Reading

    1. Students must evaluate theories related to critical visual studies and management through a combination of written and online texts, hand-outs, journal articles, and in-class lectures, conversations and demonstrations.
    2. Students must assess the quality of gathered and presented information as well as its sources.
  3. Analytical Thinking

    1. Students must critically investigate and respond to the work of other media artists, art historians, filmmakers, musicians and business theorists as well as the work of their peers during critique sessions.
    2. Students must look for multidisciplinary relationships between arts, management and other fields of research, examining the role of the artist/musician/art historian and manager within a broader social context.
    3. Students must exhibit a critical understanding of related technical concerns, representational issues, aesthetic practices, management ideas and concepts through original projects and/or papers.
  4. Problem Solving

    1. Students must transform critical and analytical research into well-conceptualized projects and informed responses.
    2. Students must be able to move from concept to project actualization.
    3. Students must have a strong understanding of technique, the technical and critical thinking in order to properly troubleshoot and solve issues related to a project.
  5. Public Written Communication

    1. Students must communicate clearly by writing research or response papers of various lengths, which support coursework requirements.
    2. Students must communicate their conceptual and creative concepts clearly in written project statements.
    3. Students must formulate a point of view and be able to defend it within the written format.
  6. Public Oral Communication

    1. Students must communicate ideas clearly in oral presentations.
    2. Students must actively participate in classroom discussions and group critique sessions.
    3. Students must formulate a point of view and be able to defend it orally.

Program-Specific Goals & Objectives

This section explains the discipline-specific goals and objectives of the Bachelor of Arts in the Arts Management program.

  1. Content

    1. Ascribe meaning to the visual elements, in all their guises and combinations.
    2. Describe the inherent properties of the principal artistic media.
    3. Recognize historic styles, their sequence, and the cultural forces that shaped them.
    4. Identify business opportunities within the art world.
    5. Plan, organize, lead, and control the use of resources to accomplish performance goals in organizations.
    6. Apply principles of group and individual dynamics through effective membership in a team + Leadership.
    7. Identify issues and problems in human resource management and develop a human resource management plan.
  2. Critical Thinking

    1. Students must critically analyze works of art or written materials within the contemporary discourse of the sub-disciplines: studio art, art history, music, media arts and management.
    2. Students must develop a personal conceptual framework for evaluating the relevance of a work, whether visual, aural or verbal, to its larger cultural, social, or historic context.
    3. Students must conduct research by selecting and managing both traditional and non-traditional resources to inform decisions.
    4. Students must identify business problems, frameworks for their solution and use appropriate problem solving techniques for business problems.
  3. Communication

    1. Students must convey a complex idea effectively through visual means.
    2. Students must verbally communicate a complex idea in spoken or written form.
    3. Students must employ professional communication conventions, when it is appropriate to do so.
    4. Students must communicate effectively in writing, create and deliver effective oral presentations, and contribute effectively to group discussions.
  4. Integrity/Values

    1. Students must treat shared tools, work areas, exhibit spaces, and other resources with respect.
    2. Students must evaluate the work and opinions of fellow students with honesty and respect.
    3. Students must exercise academic integrity in all forms.
    4. Students must articulate ethical issues that occur in business, evaluate alternative courses of action, and evaluate the implications of those actions.
  5. Program Management

    1. Students must produce a cohesive body of work built upon sound professional practices in the field of choice: studio art, music, media arts, art history, and business management.
    2. Students must develop and execute projects that take into account resources and timetables.
    3. Students must collaborate with peers or professionals, whenever required for the successful completion of a project.
    4. Students must plan projects, work in team settings, and deliver project outcomes on time.
    5. Students must add diversity and understand the global context of Arts Management.


+Major Requirements

12 courses, including

BUS105 Foundations of Business

This course introduces the theory and practice of business and fosters analytical thinking. Students build a foundation for learning by gaining an understanding of business organizations, their structure and functions, the increasingly dynamic and complex global setting in which they compete, and the fundamentals of sustainable business practices.

ECN102 Principles of Microeconomics

Microeconomics is the study of how households and firms make decisions and how they interact in specific markets. Students are introduced to the basic concepts and tools that economists use to understand how the economy works. This course is designed to increase economic literacy through acquiring core knowledge about economics.

MTH110 Elementary Statistics

Topics include statistical measures and distributions, decision making under uncertainty, application of probability to statistical inference, linear correlation, introduction to nonparametric statistical methods, and application to problems drawn from the natural and social sciences. Three hours of class per week. Three hours of class per week.

BUS110 Business Statistics

This course introduces essential research tools in business. Topics include descriptive statistics of central tendency and variability and hypotheses testing statistical analysis using correlation, analysis of variance, and regression. Problems use applications from business cases, marketing research, and economic policy.

Pre-requisites Complete the following course:
  • BUS105 Foundations of Business
  • 3
    ACT222 Financial Accounting Principles I

    This course represents an introduction to accounting principles including the accounting process, double-entry bookkeeping, adjusting entries, and the preparation of financial statements. The objectives of this course are to make students aware of the importance of accounting information in every type of organization (private business, not-for-profit, and governmental).

    BUS243W Principles of Marketing

    This course introduces students to the basic concepts of marketing strategy and management. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions and distribution are covered. Environmental sustainability is analyzed from the consumer perspective.

    Pre-requisites Complete the following course:
  • BUS105 Foundations of Business
  • 3
    BUS452 Managing Nonprofit Organizations

    Through the use of case studies, assignments, and class projects, this course familiarizes students with the distinctiveness of nonprofit organizations and their management. Specific topics include marketing and fund raising, budgeting, personnel management and supervision, strategic planning and implementation, environmental and program evaluation, and managing interorganizational networks.

    Pre-requisites Complete the following course:
  • BUS105 Foundations of Business
  • Complete all 2 of the following courses:
  • SWK102 Introduction to Social Work, Social Justice and Social Issues
  • SWK101 Introduction to Sociology
  • 3
    ART490 Integrative Capstone

    The integrative capstone, undertaken by the student during the senior year, is an extended project that helps the student complete their transition from an undergraduate student to a world-ready professional. The study usually centers on the student's major and may be conducted, at least in part, in the context of a group experience. Such programs are crafted to meet the unique needs of each major, and could include, for example, fieldwork, theater production, creative work in the arts, independent research, or independent readings. The integrative capstone in an interdisciplinary major must have the approval of both academic programs.

    Pre-requisites Complete the following course:
  • FDT300W Critical Theory
  • 3
    BUS310W Business Resarch and Analytics

    This course introduces traditional business research methods and business analytics as two sets of tools underlying data-driven business decision making. Students will practice analyzing data, reporting results, interpreting findings, and developing actionable recommendations.

    Pre-requisites Complete any 1 of the following courses:
  • BUS110 Business Statistics
  • MTH110 Elementary Statistics
  • PSY213 Statistics and Research Design
  • 3
    FDT300W Critical Theory

    Critical theory offers a critical study of the key debates in theories of media and communication interfaced with cultural studies. This course also examines the communication circuit from production to consumption within the broader paradigms of cultural studies, feminism, politics of identity, and theories of ideology and postmodernism. Connections are made between these debates and wider debates in communication studies.

    Six approved courses from one of the following programs: Visual Arts, Media Arts or Music or Dance* - Courses must be approved by advisor and Department Chair
    *The Dance concentration is a collaborative program with the Pittsburgh Ballet Theater, PBT, those course are taken at PBT.
    Note: For those students not applying for the CMU program one additional course needs to be taken in the art field selected by the student in consultation with their Advisor and approved by the Department Chair.