This session will introduce various early planning frameworks such as the Business Model Canvas, SHIP IT (pamphlet inspired by Seth Godin’s Linchpin) and the importance of focus for success. Classic business texts and reliable online resources will be referenced. Carol will point to the importance of finding a good mentor for the founder and the business. Finally, the significance of spending time with and getting to know the customers/users to really understand their problems will be emphasized. Facilitated by Carol Smith, Senior Design Manager and Researcher at IBM Watson. Free, online, registration required.