Arts Management

• All students complete a capstone seminar that channels the knowledge they’ve accumulated into a discipline-specific project under close faculty guidance. Chatham is one of the few universities across the country that offers such an independent and student-driven program.
• Chatham is walking distance to many of Pittsburgh’s best loved arts institutions and organizations, including the Carnegie Museum of Art, Carnegie Music Hall, and Frick Fine Arts Museum.

Principles of Marketing

This course introduces students to the basic concepts of marketing strategy and management. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions, and distribution are covered. Environmental sustainability is analyzed from the consumer perspective.

Introduction to Visual Culture

Visual culture can be understood as the practice of scrutinizing visual items in both elite and popular culture; of determining how and what they mean to a variety of audiences; and of examining how those meanings might slip, change, or be changed according to both context and audience. Students examine a broad range of visual materials—from paintings to films—through the term of study.

Media Literacy

Students explore digital foundations, media related histories, theoretical frameworks, and critical examination of production elements as they discover how computers are radically changing the way image-makers create and present their work. Students will gain a working knowledge in digital photo editing, video editing, and a variety of other creative software applications.

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