Marketing
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Marketing Overview
Marketing is a unique combination of art and science, creativity and rigor, and innovation and fundamentals. Marketing students obtain the full range of knowledge and skills needed to develop cutting edge marketing strategy and tactics. The program enables students to develop analytical and practical insights for leveraging business growth opportunities across industries and within populations. Special emphasis is placed on ethical marketing practice and adaptation to new technologies; changing consumer preferences; environmental sustainability; and a rapidly expanding global economy.
Chatham University is the perfect combination of a small school’s nurturing environment with a large school’s professional opportunities. Students engage with faculty in the classroom to hone their knowledge and mastery of basic marketing concepts and then apply these skills in a multitude of settings in the real world. The faculty are so proud of all that our students accomplish during their time with us, as these experiences provide the solid footing needed to achieve their ambitions long term.
— DR. DEBBIE DELONG, Ph.D., Professor of Marketing & Chair, Department of Business & Data Science
Alumna Profile: Kelly O’Donnell ‘19
Kelly O’Donnell ’19 has had two unusual international experiences while at Chatham, singlehandedly started the cheerleading squad, and is the Resident Assistant for the Women’s Living and Learning Community—but she’s not done with discoveries yet.
Explore the Marketing Degree:
Our Faculty
Full Faculty
Chatham Marketing Association
Chatham Marketing Association (CMA), Chatham’s award-winning chapter of the American Marketing Association, encourages students to master state-of-the-art skills and techniques through a program of activities, including local, regional and national competitions, consulting projects, and community service. The chapter has been recognized with over 40 awards in its 12-year history.
Internship Opportunities
Students have interned at a variety of settings, including organizations such as Mylan, Pittsburgh Pirates, Verizon, Highmark, Global Solutions Pittsburgh, Silk Screen Film Festival, the National Football League, Pittsburgh Steelers, Alsac/St. Jude’s Children’s Research Hospital, BNY Mellon, Bounteous (formerly Lunametrics), PF/PCA: Filmmakers, and A+ Schools.
Center for Women’s Entrepreneurship (CWE)
The CWE connects students with area business leaders and promotes events on campus, such as the Think Big Forum, a series of panel discussions focusing on strategic business growth, entrepreneurship, leadership, and sustainability.
Learn About CWE : Checkerboard 3 - Center for Women’s Entrepreneurship (CWE)
College of Distinction
Chatham has been named a College of Distinction for its business degrees, recognizing the program for its expert blending of the liberal arts with professional programming in its business majors.
Department Mission
The Department of Business & Data Science teaches students the fundamentals of business practice through learning and applying academic content, practicing business skills, and evaluating the context of business decision-making. The Department integrates material and programming incorporating the University’s mission in global understanding and environmental responsibility and prepares students to work as leaders in professional and civic arenas. Through student-centered curricular and co-curricular offerings, the Department assists students to reach their full potential in the business world.
Accreditation & Student Outcomes
The Department of Business & Data Science at Chatham University has received specialized accreditation for its business program(s) through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.
View Public Disclosure of Student Achievement : Checkerboard 6 - Accreditation & Student Outcomes
Read Our Blog
Chatham’s Department of Business & Data Science blog serves to inform current and potential students, faculty, alumni, and friends of the department. It covers recent events, highlights extraordinary students, and introduces new professors and courses that are of interest to our readers.
View Blog : Checkerboard 7 - Read Our Blog
Integrated Degree Program
Qualified students from the marketing program can be admitted early to Chatham's Master of Business Administration or Master of Communication programs, saving money and speeding time towards graduation with two degrees.
Integrated Degree Program Info : Checkerboard 8 - Integrated Degree ProgramMarketing Outcomes
Student Profile: Lynzy Groves '16
Lynzy Groves ’16 is one of two recipients of the Collegiate American Marketing Association’s Social Impact Scholarship Award.
“The Digital Marketing course was a great way to learn through experience a real world digital marketing job. Working closely with real nonprofit organizations made it more than just a class we get a grade for.” —Courtney Noal ’19
40+
The Chatham Marketing Association has been recognized with over 40 awards.
“The event (Marketing Mixer) was very valuable for Chatham students. I met a triple alumna who offered her assistance to me in any way she could!” —Sierra Ungerman, ’20
12
Number of years the Chatham Marketing Association has been active.
A Look at the Award-Winning Chatham Women’s Business Center
Chatham’s Women’s Business Center (CWBC), part of the Center for Women’s Entrepreneurship at Chatham University (CWE), was selected by the U.S. Small Business Administration (SBA) as the 2018 Women’s Business Center of the Year.