Deborah DeLong, Ph.D.

Photo of Debbie DeLong
Dean and Executive Director
412-365-1192
Braun Hall SBE Suites

Hometown: Annandale, VA
Joined Chatham: 2006

ACADEMIC AREAS OF INTEREST

Sustainable Business Strategy, Employee Engagement, Marketing Education

PERSONAL AREAS OF INTEREST

Sailing, Running, Book Club

BIOGRAPHY

Dr. DeLong has been a Professor of Marketing at Chatham University since 2006. Before joining Chatham, she was a Clinical Professor of Marketing at Tulane University, where she developed and instructed experiential learning programs for undergraduate business and MBA students. Before academia, Dr. DeLong led consumer and business analytics efforts for Entergy Corporation’s regulated and competitive energy markets. She also directed competitive intelligence and marketing research programs at Bozell & Jacobs for clients across numerous industries. Dr. DeLong regularly presents her research at professional and academic conferences. With a Ph.D. in Industrial/Organizational Psychology from the University of Nebraska, she has published in the Journal of Applied Psychology, Marketing Education Review, Public Personnel Management, Journal of Marketing Education, and other outlets. Dr. DeLong received the 2022 American Marketing Association’s Lifetime Achievement Award and selected as the 2024 Marketing Management Association Fellow.

EDUCATION
  • Ph.D. Industrial/Organizational Psychology. University of Nebraska, Lincoln, NE., 1999
  • M.A. Industrial/Organizational Psychology. University of Nebraska, Omaha, NE., 1994
  • B.A. Psychology. Vassar College. Poughkeepsie, NY., 1986
AWARDS 
  • 2024 Marketing Management Association Fellow
  • 2022 Lifetime Achievement Award, American Marketing Association
  • 2020 Best Paper Award, MMA Fall Educators Conference
  • 2017-18, 2011-12, 2009-10, Chatham Student Organization Advisor of the Year, Chatham University
  • 2016 Cengage Best Paper Award, MMA Fall Educators Conference
  • 2014-15 Buhl Professorship, Chatham University
  • 2013 Distinguished Educator of the Year, Pittsburgh American Marketing Association
  • 2010 Hugo G. Wales award for Outstanding Collegiate AMA Faculty Advisor
  • Pittsburgh Tribune Newsmaker - May 18, 2010
ACHIEVEMENTS
  • Sustainability in Practice (10/22). Invited panelist for CEOs for Sustainability C-Suite Summit event hosted by Sustainable Pittsburgh, DMI Companies and Carnegie Mellon University.
  • DeLong, D. & Chatham University Business Undergraduate Capstone Program (Fall, 2021). CEOs for Sustainability: Leading Forward mini-case series. Pittsburgh, PA: Sustainable Pittsburgh.
  • Walking the Sustainability Talk (8/20). Invited plenary to Evoqua Water Technologies management and staff on behalf of the Pittsburgh AMA Visiting Professor’s Program.  
  • Beal, P., Hays, C., & DeLong, D. (2020). Effective peer-to-peer (P2P) fundraising with Generation Z and Millennials. Pittsburgh American Marketing Association 2019-20 Marketing Strategy Case Competition: United Way of Southwestern Pennsylvania (UWSWPA). Pittsburgh, PA: The American Marketing Association.
  • Highmark & Chatham University: Employee Engagement in Sustainability Topline Results (10/18). Invited presenter at the Materials and Resource Management Summit, hosted by Sustainable Pittsburgh.
  • DeLong, D. (2018). Employee engagement in sustainability. In G. Johnson (Ed.) Materials and Resources Guide in SWPA. Pittsburgh, PA: Sustainable Pittsburgh.
  • DeLong, D (2018). “Meds After Peds”: Bridging the Health Care Gap between Pediatrics and Adulthood. Pittsburgh American Marketing Association 2017-18 Marketing Strategy Case Competition: MedExpress. Pittsburgh, PA: The American Marketing Association. 
  • Making Global and Regional Goals Actionable at Your Organization (3/18). Invited presenter to Sustainable Pittsburgh’s Business Pros Membership.
  • Employee Engagement in Sustainability: Decision Tools and Strategies (3/17). Invited presenter to Sustainable Pittsburgh’s C4S Pros Membership.
  • Rhodes, K., & DeLong, D. (2016). American Marketing Association 2016-17 Collegiate Case Competition: eBay. Chicago, IL: The American Marketing Association.
  • Pearson, A. & DeLong, D. (2015). American Marketing Association 2015-16 Collegiate Case Competition: The Hershey Company’s Cool Blasts. Chicago, IL: The American Marketing Association.
  • Schibrowsky, J. & DeLong, D. (2014). American Marketing Association 2014-15 Collegiate Case Competition: Glacéau’s vitaminwater. Chicago, IL: The American Marketing Association.
  • DeLong, D. (2014). "Tilt: Shifting Your Strategy from Products to Customers” (Book Review). Journal of Product and Brand Management, 23(7), 585-587.
  • DeLong, D. (2013). Climate Education Trends in U.S. Higher Education. In B. Black (ed.), Climate Change: An Encyclopedia of Science and History. Santa Barbara, CA: ABC-CLIO Publishing, Inc. 
ORGANIZATIONS
  • President, Marketing Management Association, 2022-2023
  • President, Collegiate Chapters Council, American Marketing Association, 2017-2018
  • Board, Marketing Management Association, 2016-present
  • Steering Committee, Sustainable Pittsburgh Pros, 2014-present
  • Collegiate Chapters Council, American Marketing Association, 2014-2020
SELECTED PUBLICATIONS
  • Vander Schee, BA & DeLong, D (2023). Adding Value to the Academic Conference Experience for Marketing Doctoral Students. Journal for Advancement of Marketing Education, 31(1).
  • Vander Schee, BA & DeLong, D (2022). What Motivates Marketing Educators to Attend In-Person and Virtual Academic Conferences in a Time of Pandemic Pedagogy? Journal of Marketing Education, 44(2), 250-264.
  • DeLong, D & Vander Schee, BA (2021) Transitioning to remote teams in principles of marketing: An exploratory psychometric assessment of team role effects on face-to-face and online team performance. Journal of Education for Business, 97(6), 357-364.
  • DeLong, D., & Elbeck, M. (2017). An exploratory study of the influence of soft and hard skills on entry-level marketing position interviews. Marketing Education Review, 28(3), 159-169.
  • Elbeck, M., DeLong, D. & Zank, G. (2017). A conceptual framework of cognitive game theory to motivate student learning. Journal of Higher Education Theory and Practice, 16(4), 43-50.
  • DeLong, D. & McDermott, M. (2013). Current perceptions, prominence & prevalence of sustainability in the marketing curriculum. Marketing Management Journal, 23(2), 101-116.
  • DeLong, D., & Mehalik, M. (2013). Opportunities and obstacles on the path to business sustainability. American Journal of Management, 13(3), 98-112.
  • DeLong, D. (2012). Propensity toward unintentional plagiarism. Global Education, 4, 137-155.
  • DeLong, D. (2011). Marketing sustainability to late adopters. Fordham University: Conference on Positive Marketing Proceedings, 8-14.
  • DeLong, D. (2010). Experiential learning within the marketing curriculum: An integrated approach. American Marketing Association: 2010 International Collegiate Conference Proceedings, 1-9.
  • Craiger, J., Goodman, D., Weiss, R., & Butler, A. (1996). Modeling organizational behavior with fuzzy cognitive maps. International Journal of Computational Intelligence and Organizations, 1(3), 120-123.
  • Hollwitz, J., Goodman, D., & Bolte, D. (1995). Complying with the Americans with Disabilities Act: Assessing the cost of reasonable accommodation. Public Personnel Management, 24, 149-57.
  • Conway, J., Jako, R., & Goodman, D. (1995). A meta-analysis of inter-rater and internal consistency reliability of selection interviews. Journal of Applied Psychology, 80(5), 565-579.
SELECTED PRESENTATIONS
  • Shultz, Clifford J. & D. DeLong (July, 2021). Social Conflict and Market Dynamics: The Case for Meta-Analysis. Paper presented at the 46th Macromarketing Conference (virtual).
  • DeLong, D., & Whitney, M. (Oct, 2018). Campus sustainability: A longitudinal analysis of motivation for change. Paper presented at the biennial meeting of the Association for the Advancement of Sustainability in Higher Education (AASHE) (Pittsburgh, PA).
  • DeLong, D., & Macagno, T. (July, 2018). Maximizing Quality of Life Spillover Effects. Paper presented at the 43rd Macromarketing Conference (Leipzig, Germany).
  • DeLong, D. & Macagno, T. (June, 2018). Sustainability behavior change in a corporate setting. Paper presented at the University of South Florida Social Marketing Conference (Clearwater, FL).
  • Macagno, T. & DeLong, D. (June, 2018). Corporate sustainability role in employees’ psychological contract and engagement. Paper presented at the 3rd International Symposium on Meaningful Work (Amsterdam, NL).
  • DeLong, D., & Macagno, T. (July, 2016). Organizational diffusion of sustainability strategies. Paper presented at the 41st Macromarketing Conference (Dublin, Ireland).
  • DeLong, D. (March, 2009). A comparative analysis of plagiarism determinants. Paper presented at the 60th annual Convention of the Conference on College Composition and Communication (San Francisco, CA).
  • DeLong, D. & Gift, N. (November, 2008). The Price of Reduction: A Comparative Analysis of the Cost-Benefit Perceptions of Reduction Initiatives. Paper presented at the second biennial meeting of the Association for the Advancement of Sustainability in Higher Education (AASHE), Raleigh, NC
  • DeLong, D. (Nov, 2011). Marketing sustainability to late adopters. Paper presented at the annual Conference on Positive Marketing at Fordham University (New York, NY).